Product Code: ZAFD 1811
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November 2018
ON THE COVER: Superheroes came out to honor one of their own during an emotional celebration of life.
IN THIS ISSUE
Superheroes Honor One of Their Own By Jennifer Padilla
On July 7, Captain America, Thor and several other superheroes came out to carry the casket of an 8-year-old New Jersey boy who lost his battle to a rare heart condition.
The Runners-up By Jennifer Padilla
This year’s finalists for Funeral Director of the Year share a commitment to serving families with compassion and being an integral part of their communities.
Finance Touch Points By Patti Martin Bartsche
To help our readers navigate the financial landscape, we’ve reached out to our finance partners for advice on funding a funeral home purchase and investing in your business.
A-Tisket. A-Tasket By Jeff Harbeson
Consumers are shifting away from burial toward cremation, so what does that mean for the future of caskets? The answer depends on the lens from which you are viewing the funeral world.
Bowling Pins, Billiards, Golf Clubs and More By Patti Martin Bartsche
When Pray Funeral Home received the call to create a service for Evan “Drew” Adams, the staff knew they wanted to create a memorial service that would have family and friends participating in his favorite hobbies.
In Lieu of Flowers ... By Jennifer Padilla
Even in death, these community advocates made one final contribution to their communities – serving as reminders of their legacy for years to come.
Warming Hearts ... One Coat at a Time By Patti Martin Bartsche
It started with a simple premise: give a little instead of just receiving. Nearly a decade later, thousands of children have received new coats.
Funerals of the Famous By Patti Martin Bartsche
He might have been a towering figure of modern religion who developed a worldwide following, but Billy Graham always viewed himself as a humble servant and North Carolina farmer.
Remaking Death Care By Glenn Gould
Discounters are evolving from secondary players to a genuine alternative for many consumers.
Pay-Per-Click Advertising By Welton Hong
Pay-per-click advertising is one of the most powerful tools available to any local business for growing leads and conversions – and funeral homes are no exception.
What Are We Really Selling on Social Media? By Julia Elliot
To be seen and heard, a brand has to find content that is engaging, interesting or informative – and that can be a challenge.