Product Code: ZAFD 1810
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October 2018
ON THE COVER: A certified therapy dog in Texas is helping to lighten families’ emotional loads.
IN THIS ISSUE
‘Comfort in the Midst of Chaos’ By Jennifer Padilla
As one of Texas’ first certified therapy dogs in funeral care, Kermit helps to lighten families’ emotional loads.
Redefining the Way Families Pay for Funerals By Patti Martin Bartsche
Families want to honor their loved one’s life in a meaningful way, but funding that service may be difficult. LendingUSA is working to change that.
Marketing to the Consumer of 2020 By Daniel M. Isard
For those of you that run a funeral business, it’s likely that you’ve been forced to make changes in your business direction.
Technology Touch Points By Patti Martin Bartsche
To help readers navigate the changing technology landscape, our tech partners answer questions about website design and ways to use technology to memorialize loved ones.
How to Smoothly Transition Financial Assets By Bill Williams
In a world of lower interest rates and a growing economy, mergers and acquisitions are rising in popularity for many in the death-care industry.
Strange Bedfellows or a Dynamic Duo? By Joe Weigel
To some, traditional media and social media go together about as well as cats and dogs. With a little planning, though, they can team up to improve your marketing efforts.
Youth & Funerals By Joe Primo
What the marketplace wants in a funeral may be changing, but the needs of mourning humans are as old as humans – including kids!
Should Children Attend Funerals? By Patti Martin Bartsche
It’s been about eight months since the Funeral Service Foundation launched its Youth & Funerals initiative – and the reaction has been overwhelmingly positive.
Celebrants in Funeral Service By Jennifer Padilla
With the help of celebrants, funeral services can turn into tributes unlike anything families have ever experienced.
Preneed Summit Preview By Thomas A. Parmalee
Preneed done right and done above the norm is an incredible opportunity for a funeral home to create organic growth.
Is Your Funeral Home Website Making You Money? By Ellery Bowker
It is so critical to understand how the internet has revolutionized the way consumers shop for professional services.
Undercover Boss: Funeral Home Edition By Courtney Gould Miller
Leaders of successful companies understanding the gold mine of insights found from spending time “in the trenches.”
A Young Professional on a Mission By Jennifer Padilla
As the Texas Funeral Directors Association’s “Young Professional of the Year,” Tiffany Cooper Aguilar is determined to make her mark on funeral service.
All Dogs Go to Heaven By Patti Martin Bartsche
Following a devastating kennel fire, Clock Funeral Home hosted a very special community memorial service for the more than 30 dogs that were killed.
The Genius of Frank E. Campbell By Patti Martin Bartsche
In his new book, Todd Van Beck explores the genius of New York’s most famous funeral director, Frank E. Campbell.
My Genes Fit Me By Ann Marie St. George
In this latest installment, a funeral professional provides an update on her heath status and talks about the life lessons learned along the way.
‘Fix This!’ By Randy Garner
The slogan at my funeral home, visible in every ad and on our website is “Making things easier.” Living up to that motto has become my life’s guiding compass.
Sleeping Creepy By Sharon Verbeten
Dawn Dabeck used to scare the life out of people when she operated haunted houses. Now she hopes to do the same at her boutique hotel – aptly named the Dead & Breakfast.