Product Code: ZAFD 1809
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September 2018
ON THE COVER: Several years ago, FDLIC CEO Kris Seale challenged his team to develop a mission trip component to the annual company-sponsored incentive trip ... the results have been inspirational.
IN THIS ISSUE
Building Hope ... One Trip at a Time By Patti Martin Bartsche
But for nearly 200 top sales professionals, clients, employees and their guests of Funeral Directors Life Insurance Co., an incentive trip in also included helping make the difference in the life of a family that calls the Caribbean island home.
HR Reality Check By Stephanie Ramsey
It is important to fairly and consistently apply existing policies to all employees – and when there’s a question, seek professional guidance.
Don’t Panic By Welton Hong
You’ve taken steps to put your website ahead of your local competitors, but then you check your website’s ranking one day in local searches, and it’s dropped several spots. Two words – don’t panic.
Preneed Touch Points By Patti Martin Bartsche
To help our readers navigate the preneed landscape, we’ve reached out to our preneed partners for advice on talking to cremation families on the value of preplanning.
Connecting with Content Marketing By Joseph Weigel
Content is the heart of what we do as marketers; we talk to our families, prospects, community and even our competitors, and what we say to them is our content.
Funeral Service Business Plan Preview By Thomas A. Parmalee
Top consultants will gather in New Orleans for a conference focusing on boosting your bottom line, customer service, preneed, hiring, marketing and more.
Stepping Up By Steve Cronin
Throughout the country, funeral professionals are taking a stand on social issues – and making a difference in their communities.
Ones to Watch By Patti Martin Bartsche
Meet eight outstanding students we expect to have an impact on the future of funeral service in their communities.
Funerals of the Famous By Patti Martin Bartsche
Blunt, plain-spoken and often funny, Barbara Bush, the first lady of the Greatest Generation, knew who she was – and she saw no need to apologize for it.