Product Code: ZAFD 1808
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August 2018
ON THE COVER: Since 1987, Carolyn Whigham has been serving families with a personal touch.
IN THIS ISSUE
Not Like Anyone Else By Patti Martin Bartsche
Don’t expect Carolyn Whigham to dress in somber black or provide a cookie cutter service. She’s not like anyone else ... and she’s proud of that.
Preneed Summit Preview By Thomas A. Parmalee
Dan Allison might not be the first person you think of when looking for advice to bolster your preneed program. But you’d be wise to do so.
Heading Into the Motor CityBy Patti Martin Bartsche
Detroit is the setting for the Professional Car Society’s 42nd Annual International Meet.
Finance Touch Points By Patti Martin Bartsche
To help our readers navigate the changing finance landscape, we’ve reached out to our finance partners for advice on funding funerals and making funeral home ownership a reality.
Every Family’s Worst Nightmare By Emily Albrecht
There are lessons to be learned from a high-profile mortuary litigation case.
Understanding Cremation History By Jason Engler
While the history of cremation may not seem a popular subject to some, there are valuable lessons to be learned.
Remarketing By Welton Hong
It’s a funny term, but remarketing helps businesses capture more qualified leads and convert more website visitors.
Make a Difference or Focus On Differences? By Jeff Harbeson
I think we can all agree that the funeral profession is facing some serious challenges.
Put Your Label Maker Away: Grief Is Normal By Joe Primo
While grief is universal, it is also unique to each of us.
Into the Morbid Unknown By Sharon Verbeten
Caitlin Doughty’s new book tracks global death practices.
A Funeral Director and Mayor By Joan Koehne
How exactly does an East Coast-raised funeral director get elected mayor of a small city in Wisconsin?