Product Code: ZAFD 1802
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February 2018
ON THE COVER: The Homeless Veterans Burial Program provides a full burial ceremony with military honors for those who served who have no one else.
IN THIS ISSUE
Honoring the Forgotten By Steve Cronin
The Dignity Memorial Homeless Veterans Burial Program ensures that homeless veterans receive the honors in death that their service in life merited.
A Conversation With Sirius Chan By Patti Martin Bartsche
Less than two years ago, few in funeral service had heard of Sich Casket Co. Today, the “unChinese Chinese casket company” is making its presence felt.
Time to Step Up Funeral Home Security By Steve Cronin
Security considerations are as much a part of business as maintaining an attractive workplace or serving families above and beyond what they expect.
Business Evolution By Glenn Gould
Humans – like animals – have evolved to adapt to their changing environment. Likewise, businesses and industries evolve to adapt to changing business environments.
Old Fashioned Service, New Modern Space By Steve Cronin
In relocating and renaming his business, Patrick Halvey is better able to serve families with the most modern technology.
Cremation Reimagined By Jeff Harbeson
Imagine if we stepped back in time to the early 1990s when burial was the primary choice of final disposition for consumers in America.
How to Get Ranked in Local Search By Welton Hong
The internet has become a very crowded place. Businesses face intense competition as they try to get noticed in search engine results. As businesses and customers look for each other online, local search is becoming an increasingly important part of that process.
Finance Touch Points By Patti Martin Bartsche
To help our readers navigate the changing – and challenging – finance world, our finance partners discuss financial missteps, financial statements, and doing business better.
Making You a Priority By Patti Martin Bartsche
From hearing difficult stories daily to frequently being exposed to traumatic details from the people they serve, funeral professionals pay an emotional price for the work they do.
The Importance of Aftercare By Ellery Bowker
When planning a preneed program, it’s important to put an aftercare program in place that will help promote the value of prearranging to the families you’ve served.