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January 2018
ON THE COVER: Fulfilling the simplest metric for a life well lived, Arnold Palmer, who died Sept. 26, 2016, at age 87, filled up a church.
IN THIS ISSUE
What's Ahead in 2018 By Patti Martin Bartsche
As we begin the New Year, we've asked some of death care's top experts to share their visions for the year ahead.
Lessons from the Las Vegas Massacre By Steve Cronin
An extraordinary disaster prompted an extraordinary effort from the funeral homes and death-care professionals called to respond when a gunman killed scores of concertgoers in Las Vegas on Oct. 1, 2017.
Funeral Rituals for Former Presidents of the United States By Harold Ivan Smith
How much do you know about rituals for former presidents? Test your knowledge with this quiz.
Building Relationships By Lee Barringer
When people treat you like they don’t care, believe them. Your behavior, whether conscious or not, can often distance us in the art of relationship building.
Content Is King By Welton Hong
You’ve realized the future success of your funeral home requires at least some investment in online marketing. In 2018, that’s absolutely the case.
Your Preneed Business: Fueled By Technology By Glenn Gould
Preneed marketers have always utilized cutting-edge technology to present the peace-of-mind benefits offered by funeral and cemetery preneed.
Funerals of the Famous By Patti Martin Bartsche
Friends, family and fans came together to remember legendary golfer Arnold Palmer and to celebrate a life well played.
Trends and Insights By Johnson Consulting Group
Data collected by Johnson Consulting Group through its Performance Tracker program provides a snapshot of trends for funeral professionals.
Technology Touch Points Patti Martin Bartsche
To help our readers navigate the changing – and challenging – technology world, our tech partners discuss the importance of technology in today's workplace.